History

• Also known as International Style
• Emerged in Russia, the Netherlands and Germany in the 1920s
• Profound influence on graphic design as a part of the modernist movement

Characteristics

• Emphasizes cleanliness, readability and objectivity
• Composition: mathematical grid
• Fonts: sans-serif
• Objective photography
• Strong focus on order and clarity

Cleanliness, readability and objectivity

Mathematical Grid

Sans-Serif

Objective photography

Designers

• Josep Müller-Brockmann
• Max Bill
• Armin Hofmann

Joseph Müller-Brockmann

Max Bill

Armin Hofman